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Take your business online today!
A Team of Experts By Your Side
The Digital Economy Program (DEP) is designed to help small businesses in Alberta undergo digital transformations and adopt eCommerce practices. DEP is delivered by Business Link in collaboration with Digital Main Street, funded by the Government of Alberta and Prairies Economic Development Canada.
Our Digital Service Squad (DSS) is open to home-based or commercial small businesses registered in Alberta with less than 50 employees.
Small businesses can sign up to participate free of charge!
Social Media Advice
The 5 most used social media platforms in Canada in 2022 are:
- Facebook 77%
- Instagram 58%
- Twitter 37%
- Pinterest 35%
- Tik Tok 32%
Keep in mind many of the people using these applications are using multiple applications. So it is important to know who your target audience is.
And more importantly what platform they are on.
Sign Up Here for advise on how to make the most of your time on social media.
Google Business Profile
Did you know 96% of internet searches are done through the Google Search engine?
That's a lot of people looking for solutions. In fact, 97% of customers do research and read product and service reviews before they buy.
And where do people find these reviews? Through Google! Formerly known as Google My Business, Google Business Profile is one of the most powerful tools a companies can use to help their business grow.
88% of customers trust Google reviews as much as a word-of-mouth review.
Sign Up Now for help starting or improving your Google My Business.
Whether you are a company that sells products or services, one of the most important tools in a company's tool belt is a landing page.
A landing page is a place with everything relevant to your brand. One place with all of the information.
There are many user-friendly near-free website builders available for companies to use at their discretion. Each one with their own strengths and weaknesses.
Sign Up Now to for help designing or improving your website.
Branding Tune Up
A company's brand is how they differentiate themselves from the competition.
A brand can include any of the following:
- A Logo
- A Colour Pallete
- Consistent Messaging or Voice
- Mission and Vision
- A Slogan
- A Target Audience
And Much More
How to best build a brand, or make a brand consistent are some of the most fundamental questions in business.
Sign Up Here to meet for a free brainstorming session and take the stress out of branding.
- What colour background best compliments the product?
- What objects or people should be paired, if any at all?
- How to get the best lighting?
- Can I use stock photos?
- How should I take photos of my service when I don't have tangible products?
All these and more are questions to take into consideration when taking effective content photos.
Sign Up Here to take the stress out of Content Photography.
There is a good reason why video has long been the best advertising medium.
It's memorable, it takes little time to get a message across, it is harder to misinterpret due to tone
There are also a wide variety of ways to appeal to an audience such as:
- Time Lapses
- Voice Overs
- Comedic and artistic interpretations
And so much more!
But how to start? What software to use? What camera to purchase? What techniques are the most relevant for the industry in question?
Sign Up Here to take the stress out of Content Videos.
E-Commerce is tied directly to customer awareness and how easily your business is seen in Search Engines.
By having an effective E-Commerce option, your sales could increase by up to 38%!
This is due not only to sales from the website but the overall increased customer awareness.
Sign Up Here to learn more about E-Commerce and how to use it to grow your business.
Having a website is great exposure and it allows us to show people what we’re doing. This is something I couldn’t have done by myself, so it was nice to have the support.
Once you realize what resources are there to help your business, you don’t feel so alone. The way she designed it really represented who I am and what my business offers.
To have the Digital Service Squad as a resource that is so accessible and free, it takes a huge weight off my shoulders. It gives me energy I can now put somewhere else.
A lot of people are checking us out now — it gives us a good boost for business with people finding out about us through those [social media and web] pages.