Once a brand and logo is developed, recognizing and marketing to your target audience can bring high sales and social media engagement, as long as it's planned correctly.
Digital Service Squad experts Grace Evans, from Community Futures Chinook, and Taylor Hardekopf, from Community Futures Entre-Corp say knowing who already shops your product can help immensely when building a target marketing plan.
“It’s important to step back from the mindset that your target audience is everyone. Note who is coming through the door and buying your products, and base your target marketing plan on this group of people,” says Evans.
“After you develop a target audience, which includes key details like, age, income level, and geographic location, learn how to communicate to this certain sector of people. This creates brand awareness and brand loyalty,” says Hardekopf.
A marketing plan ensures the business and message reaches people who’re already interested in the products. Knowing which generation is your audience and doing research to learn more about how they shop and take in information can be instrumental when building a successful target marketing strategy.
“A solid marketing plan that caters to your specific customer audience keeps engagement levels and business up. We can help you build the best marketing plan for your business,” says Hardekopf.
Both Digital Squad Members say it’s valuable to learn how to create a marketing plan, because it’s a tool that will be used many times during a business owner's journey.
“We’ve seen a huge shift in people wanting to support environmentally friendly businesses who have ethical values. If this is your audience, how are you connecting and marketing to them? We are here to support you in understanding your goals as a brand, and marketing them to your target audience,” says Evans.
With specific knowledge, organization, and a plan in place, target marketing is the way to invite new shoppers to experience your business and products, and this is one of the tools the Digital Service Squad specializes in.
Grace Evans, Digital Service Squad Contact:
Community Futures Chinook
403-223-2984
5324 48 Avenue, Taber, Alberta
Monday-Friday 8:30a.m.-12p.m., 1-4:30p.m.
Taylor Hardekopf, Digital Service Squad Contact:
Community Futures Entre-Corp
403-528-2824
556 4 Street SE, Medicine Hat, Alberta
Monday-Friday 8:30a.m.-12p.m., 1-4:30p.m.
Digital Service Squad is funded through Digital Main Street. Digital Main Street was created by the City of Toronto and the Toronto Association of Business Improvement Areas in 2016 to assist main street businesses in growing their operations through technology with easy to use tools and resources. Digital Main Street has partnered with Community Futures Chinook and Community Futures Entre-Corp to offer the Digital Service Squad Program.
